We are all aware of the importance of having a strong Google Search and Google Maps presence. The majority of consumer journeys begin with an internet search, most commonly with Google, the world’s most popular search engine.
Posts on Google My Business can help you generate leads and traffic to your website, raise brand awareness, and even increase sales.
You can do the following with GMB posts:
- Inform your customers about upcoming product launches and events.
- Make a daily discount or special promotion announcement.
- Showcase your best-selling items as well as new arrivals.
- Increase your customer engagement by responding to their comments.
- Create one-click options for your customers to make reservations, subscribe to a newsletter, or even buy a product.
Create Backlinks, Optimize Google My Business, Include subcategories in your GMB, Create citations for niche local businesses, Make use of Schema Markup, Distribute citations, Optimize your website’s homepage, Create authority citations.
Create High-Quality Backlinks
How we increased a law firm’s Google Maps search traffic by 203 percent.
- One thing I’ve learned in the last year is the importance of high-quality backlinks in improving Google Maps rankings.
- The thing is, citation distribution was once the focal point of every Local SEO strategy available.
- However, I’ve discovered that citation alignment and distribution only go so far.
- That is, after a certain number of citations are built, adding more has a diminishing marginal impact on your overall authority.
- The goal of a citation audit and cleanup, followed by a round of citation distribution, is to reinforce your exact business location in Google Maps.
Check the status of your Google My Business page and verify
The first step in getting found in Google Maps search results for any location
Create Citations
Your first question might be, “What exactly is a citation?”
- A citation is simply a record of your NAP, which is your company’s name, address, phone number, and, in some cases, website URL.
- Citations are used by Google to validate the location of your business. Consider citations to be the organic SEO equivalent of backlinks.
The more authoritative and relevant the citation sources are to your business, the more power they will have in helping you improve your Google Maps rankings.
I also advise you to be as specific as possible with your citations.
This entails looking for websites and directories that are either specific to your metro area or targeted to your business category.
Optimize the Homepage of Your Website
One of the sections you must fill out when creating your Google Maps business listing is your website URL.
- When you add your website URL to your Google business page, you are creating what I refer to as the “landing page” for your Google Maps listing, which is critical to your overall local SEO strategy.
- The website you link to your Google Maps listing will have a direct impact on its ranking and authority in local search results.
Google uses your website to make important associations with your Google Maps listing, such as keyword targeting, business category relevance, and domain authority – all of which affect your rankings.
Create Powerful Citations and Backlinks
Citation Distribution can help you establish location authority.
We recently noticed a couple of keyword phrases slip with this local SEO client. Despite the minor drop in rankings, we decided to continue with our standard citation distribution campaign.
- This is the stage at which we take a client’s NAP (business name, address, phone number, and website URL), also known as their local business citation, and distribute it to all of our partner publishers.
- Our partner publishers include data aggregators and single point partners like Yelp, Yahoo Business Directory, Waze, Apple Maps, FourSquare, and many more.
This network of citation distribution partners works together to form a powerful platform for both citation distribution for location authority and backlink generation.
Then there’s the part with the business hours, phone number, and website URL: